How to Get Noticed in Business
There are companies that bust and grind their way to the top. They make a name for themselves by working really really hard.
But then there are those other ones that seem to shoot to the top with what appears to be very little effort.
I’ll let you in on a little secret: those that appear to do it with very little effort certainly put in the effort. But they do it in a manner where their efforts are directed to a different outcome.
Check out the video, or just keep reading.
How You can Break the Rules to Succeed
We aren’t talking about breaking the rules and lying, cheating, or stealing. If you break those rules, you’ll fail pretty quickly.
The rules that we are talking about, are those unspoken social or cultural rules that really don’t make a lot of sense.
Because I run a business as a writer, I’ll use my favorite example of Winston Cigarettes.
Back when these guys came onto the market, they had to stand out from the competition. They developed this simple ad campaign that said, “Winston tastes good like a cigarette should.”
By today’s standards that looks perfectly fine. But back in the 1950’s, when that slogan was developed, that sentence wasn’t proper English, and it caused a bit of a stir.
The work “like” wasn’t used as a comparison word during that time period. Instead, the campaign, in proper English would say “Winston tastes good as a cigarette should.” By using this “slang” they shook up the market and got people talking about their brand of cigarettes.
How Can You Break the Rules?
Rules are all around us. Often they relate to language and how it is used, but there are many other unspoken rules when it comes to interacting. How can you shake things up by breaking the rules with your offerings?
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